In one of earlier articles, I mentioned user-defined variables in Google Tag Manager. It is a way to have custom variables in GTM. Here you can find the easiest ways of use : ID storage for Universal Analytics(it looks like UA-XXXXXXXX-X); Extraction of some particular GET-parameter (e.g., request from internal search on a website) from…
Continue reading →Introduction In one of my posts I briefly described purposes of using variables in Google Tag Manager. It includes two important types of variables: Built-in variables; User-defined variables. This article will cover built-in variables. Built-in variables are a category of variables that are created automatically in each container and can’t be changed. Practically, it is…
Continue reading →Several weeks ago I wrote a post about how to track clicks at Google Tag Manager. Firstly, the division into “Clicks” and “Link clicks” may seem strange. What is the difference? With the help of “Clicks” listener we can track clicks at ALL DOM-elements, but with the help of “Link clicks” – only clicks at…
Continue reading →Each website has several different buttons, which clicks would be useful to track at Universal Analytics. For example: Social plugins buttons; “Add to cart” button; Change language buttons; “Send” buttons at website forms etc. At this short article I described, how to set up tracking for buttons with help of Google Tag Manager and Universal…
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