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Tag: universal-analytics

Checklist for Google Analytics audit in 2016-2017

October 31, 2016 / Ruslan Konygin

Nowadays, many websites have Google Analytics installed. Sometimes we can see discrepancies between Google Analytics and other tools, or we take a new client and need quickly check data collection. In such cases would be helpful to make an audit of overall tracking for the website. The checklist for Google Analytics audit below helps to…

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Tracking of link clicks at Google Tag Manager 2.0

January 30, 2015 / Ruslan Konygin / 5 Comments

Several weeks ago I wrote a post about how to track clicks at Google Tag Manager. Firstly, the division into “Clicks” and “Link clicks” may seem strange. What is the difference? With the help of “Clicks” listener we can track clicks at ALL DOM-elements, but with the help of “Link clicks” – only clicks at…

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Buttons tracking at Google Tag Manager 2.0

January 6, 2015 / Ruslan Konygin / 4 Comments

Each website has several different buttons, which clicks would be useful to track at Universal Analytics. For example: Social plugins buttons; “Add to cart” button; Change language buttons; “Send” buttons at website forms etc. At this short article I described, how to set up tracking for buttons with help of Google Tag Manager and Universal…

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About me
Ruslan Konygin
Google Analytics, Google Tag Manager and web-analytics consultant.

Recent Posts

  • Checklist for Google Analytics audit in 2016-2017 October 31, 2016
  • GTM variables part 2: user-defined variables June 6, 2016
  • GTM variables part 1: built-in variables in GTM May 10, 2016

Recent Comments

  • Ruslan Konygin on Buttons tracking at Google Tag Manager 2.0
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