Nowadays, many websites have Google Analytics installed. Sometimes we can see discrepancies between Google Analytics and other tools, or we take a new client and need quickly check data collection. In such cases would be helpful to make an audit of overall tracking for the website. The checklist for Google Analytics audit below helps to…
Continue reading →Several weeks ago I wrote a post about how to track clicks at Google Tag Manager. Firstly, the division into “Clicks” and “Link clicks” may seem strange. What is the difference? With the help of “Clicks” listener we can track clicks at ALL DOM-elements, but with the help of “Link clicks” – only clicks at…
Continue reading →Each website has several different buttons, which clicks would be useful to track at Universal Analytics. For example: Social plugins buttons; “Add to cart” button; Change language buttons; “Send” buttons at website forms etc. At this short article I described, how to set up tracking for buttons with help of Google Tag Manager and Universal…
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